Get help in bringing your products and services to the attention of the public. If an objective third party - magazine, newspaper or radio reporter - features your company, maybe you're doing something worthwhile! Paid advertising also has its place. Find companies who will market your brand, increasing public awareness of your company. Find companies in Zambia that use the news or business press to carry positive stories about your company and products or services.
Marketing is a much broader concept than public relations. It focuses directly on the market, demand, and product. Its main goal is to promote the company, and as a result, increase sales.
Marketing refers to the set of actions targeted at potential and existing customers for a specific purpose, usually actions that lead to a purchase.
Marketing comprises four core pillars, product, price, place, and promotion. Essentially, it is a set of strategies that marketers use, optimize, and adapt to influence the market.
The key to successful PR and marketing in a company is: first, the ability to distinguish between the objectives of these two areas, and second, cooperating between them as much as possible.
Public relations, known as PR, is a long-term process of building and maintaining positive relations between the company and its closest environments, i.e., customers, employees, investors, media.
PR is focused on image-oriented, strategic activities that are planned for the long term. It’s extremely important to keep these activities aligned with the company’s goals, so they need to be reconsidered and reworked constantly.
The biggest challenge with PR is in its unpredictability – solving the current company’s problems. False accusations, product failures, and a host of other unexpected fires must be put out before they do any damage.
Having a good marketing and public relations team is essential for the growth and development of the company. Find such a company in Zambia by looking at the list in this category.
Advertising, marketing and PR is a developing sector in Zambia which offers traditional tactics to reach customers as well as more modern internet and social media.
The Zambia Institute of Marketing (ZIM) was established in 2003 under the Institute of Marketing Act and the Ministry of Commerce, Trade and Industry. The Institute is a statutory body that requires all professionals wishing to practice marketing in the country to register with ZIM. The Institute also acts as an educational and examining body offering the ZIM professional diploma in marketing which automatically qualifies successful candidates for entry into the international Chartered Institute of Marketing (CIM) Professional Diploma in Marketing. A ZIM diploma goes some way towards achieving the status of Chartered Marketer.
Zambian universities offer some marketing courses although it is not widespread and the ZIM remains the principal examining body in the area. For example, the University of Zambia offers marketing and PR diplomas in its Department of Adult Education and Extension Studies but does not offer full-time undergraduate or postgraduate courses at present.
The moderate level of sophistication of advertising techniques is reflected in demand in the Zambian market; buyers place almost equal emphasis on price and product performance.