IPSOS is an international market research and consulting firm headquartered in France. The IPSOS Zambia, Lusaka office provides consultancy and delivery services in Media and Brand Expression; Innovation and Brand Strategy; Customer and Employee Relationships; Social Research and Corporate Reputation; and Survey Management, Data Collection and Delivery.
IPSOS Zambia helps clients understand how media, brands and consumers connect through compelling content and great communications. Services include brand health tracking, brand and campaign tracking, content and communications development, and media monitoring.
Critical information for advertisers, media owners and advertising agencies
Data for media strategy development and campaign assessments
Monitor and assess changes in media consumption behavior
They answer client questions on changes in media consumption behavior, the new forms of advertising and communication, the intrusion of social networks to balance and sometimes counter top-down speeches of brands and media, the fragmentation of media channels and the growing importance of content to attract audiences.
Understand how media, brands and people connect so you can build high impact campaigns that boost sales, build positive brand relationships and attract the right audiences.
Ipsos is the world leader in Public Affairs research. This gives them the scale and reach to ensure that the best combination of global expertise and local knowledge is applied to all their work to help clients come to better decisions.
A world leader in Public Affairs
Reliable and advanced data collection and analysis tools
Strong team of specialists
They deliver research and advisory services, deep understanding of the policy and political environment in countries, methodological expertise, and the most reliable and advanced data collection and analysis tools. They have the strongest team of experts of any global organisation, and specialists in the full range of insight techniques, from behavioral science to advanced analytics.
They have the largest team of recognised political polling experts in the world and are committed to sharing the insights from their work with clients and the wider community for the benefit of all.
Define your marketing strategy, find new opportunities, understand buying behaviour, develop brands, services and products, and allocate marketing expenditure optimally.
Focused on helping clients in the areas of market understanding, portfolio optimisation and omnichannel shopper challenges, IPSOS Zambia is continuously working to deliver solutions that are faster, real-time, in-the-moment and, at the same time, more advisory to help our clients succeed.
Leading marketing research solutions
Competitively priced high quality research
Make accurate decisions based on real consumer input
IPSOS Zambia helps its clients address strategic questions with a combination of research expertise and consulting experience, which gives them a unique positioning in the marketplace.
They help clients transform insight into their competitive advantage. They integrate knowledge by combining various sources of insights: