Young & Rubicam (Y&R) Lusaka

Young & Rubicam (Y&R) Lusaka never forget though, that the aim of all the work they do is to increase your brand equity and untimely your businesses sales and performance.

Y&R Lusaka has broad experience across all major categories having worked on some of the most iconic local and international brands. They have created some of the most famous ad campaigns in Zambia over the years.

Leadership

Peter Armstrong

• CEO – Head of Strategy
• 30 years with Y&R Zambia
• Born and educated in Zambia – UNZA
• Masters Degree in Communication
• Copywriter at heart
• ZIM lifetime achievement award

Kenneth Fundafunda

• Group Creative Director
• 20 years veteran with Y&R Lusaka
• Trained by Y&R Africa
• Masters Degree in Marketing
• Heading; Better by Design

Raymond Phiri

• General Manager - Operations
• Former Deloitte auditor
• Fully ACCA qualified
• Runs finance and media operations

Models used by Young & Rubicam (Y&R) Lusaka

• OCTA - an insight driven and customer centric model that helps them achieve clear focused thinking from the get-go.
• 4C’s - their tried and trusted consumer segmentation model that allows them to unpack and understand consumer attitudes and behaviour. The company matches these metrics to your target markets product category. This allows it to create work that rings true with consumers.
• Media and investment management optimisation - supports all of their communication planning to ensure your brand engagement happens in the right environment, at the right time and for the best price.

When it comes to digital, Young & Rubicam (Y&R) Lusaka are fast building a full digital capability. Their personalised design solutions deliver lasting enhancements across various digital platforms.

Y&R's team of designers are creative. They work with content strategists, project managers and developers to create interactive experiences that engage, inform and call for action from your target audiences.

When you engage Y&R for your digital design services, your targeted audiences will certainly feel a connection with your brand. Get in touch today and find out more about their services.