Start with Why:  How Great Leaders Inspire Everyone to  Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters why you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
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Last updated 06 Oct 2022

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About the Author

  • Simon Sinek teaches leaders and organizations how to inspire people. He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.

Industry Reviews

  • One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work
Weight0.21kg
Dimensions19.8cm · 13.05cm · 2.32cm
AuthorSimon Sinek
Publisher - ImprintPenguin Random House - Penguin Books
Print length256 pages
Publication date07/11/2011
LanguageEnglish
ISBN-100241958229
ISBN-139780241958223
Reading Level / AudienceGeneral

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