Organisations who are involved in investigating target markets and customers in Zambia, both in terms of marketing research (marketing processes) and specific market opportunities (market research). Marketing research in Zambia is the provision of services related to gathering, recording and analysing data related to marketing products and services in Zambia. Market research in Zambia is the provision of services related to identifying and analysing the needs of the Zambian market, size and its competition.
Market research helps entrepreneurs make well-informed decisions. It can take the guesswork out of innovation, and funnel resources into ideas and projects that hold the most potential. Businesses at different stages of growth carry out market research for different reasons. There is a list of ways of how businesses can use market research:
How To Do Market Research?
There are two types of market research data: primary information and secondary information.
Find the Zambian companies that can provide market research for your organization. They will be listed in this category.